Target Zero

What is Target Zero?

  • Target Zero is the vision of Washington Traffic Safety Commission (WTSC). Washington State, in response to roadway safety statistics, adopted a vision of zero traffic related fatalities and serious injuries on Washington’s roadways by 2030.
  • Target Zero is the Washington State Strategic Highway Safety Plan. The plan uses data to identify best practices, priorities, and solutions to meet this goal.
  • Target Zero is a network of 17 regional managers across Washington State under contract with the WTSC to facilitate the State’s Target Zero Program at the local level and address regional safety concerns.
  • Target Zero is building a strong traffic safety culture in our communities.

What is the Target Zero Program?

The Target Zero Program is implemented at a local level by Target Zero Managers in coordination with their regional coalitions. Target Zero Managers and their coalitions use data and available resources to determine the priorities for their region and implement traffic safety efforts such as High Visibility Enforcement, Teens in the Driver Seat, community outreach, media campaigns, and projects to address impaired driving, distracted driving, speeding, seat belt use, child passenger safety, and safety for people who walk or ride bikes. .

Target Zero Managers are responsible for the development, implementation, and overall management of local traffic safety programs to promote positive traffic safety behaviors. They work with local stakeholders to delegate, connect, empower, and convene regional traffic safety coalitions and partners through community engagement, education and outreach, data driven projects, and enforcement activities to change driver behavior and reduce deadly and serious injury traffic crashes.

The CWCOG, acting in its role as the Metropolitan Planning Organization (MPO) and Regional Transportation Planning Organization’s lead agency, is excited to have the opportunity to collaborate with WTSC to staff and facilitate the local Target Zero program. Region 3, defined as Cowlitz, Wahkiakum, and Lewis Counties, has been active since the 2000’s and continues to grow and invest in the communities and people of our area working to improve safety and quality of place for generations to come.

Target Zero Coalition, Region 3

The Target Zero Coalition for region 3 is comprised of stakeholders from law enforcement, public health, community and prevention groups, prosecutors, emergency medical services, fire districts, public transportation, and transportation planning. The Coalition is made up of two task forces – one serving Lewis County and a second serving Cowlitz County. These task force groups meet as needed to discuss community specific traffic safety issues. The Region 3 Coalition, as a whole, meets quarterly to discuss regional safety issues and make decisions regarding programming across all three counties.

Contact Information

If you have questions or want more information about the Target Zero Program or how to get involved, please contact the Target Zero Manager Region 3 , Rachelle Nugent.

Target Zero Region 3 (TZ3) Traffic Safety Coalition June 12th

For more information please contact Rachelle Nugent

National Secure Your Load Day June 6th

A coalition of state agencies are coming together to launch a statewide campaign timed with National Secure Your Load Day on June 6. The campaign raises public awareness about the need to properly secure cargo while honoring and remembering individuals whose lives have been lost or affected by objects falling from an unsecured vehicle load.

It’s well established that unsecure loads and subsequent roadside debris is both an environmental issue and a significant safety hazard for travelers, roadside workers and all road users. Drivers in Washington state continue to endure crashes due to debris from unsecured loads, with 300 crashes on average each year. This statistic remains consistent year to year, and in 2023 these crashes led to 16 injuries and tragically one death.

As part of this effort, state troopers will carry out emphasis patrols across the state for three consecutive weekends June 3–23. During these patrols, troopers will actively monitor for compliance with state laws on securing loads, and taking the opportunity to educate and enforce when necessary. Fines for failing to secure loads or littering range from $50 to $5,000, with the highest penalties applied to offenses involving “lit debris” such as cigarettes that could lead to brush fires and a greater number of hazards. Drivers whose unsecured loads cause physical harm or property damage could also face criminal prosecution and jail time.

Safe Kids Lower Columbia Car Seat Clinic

Saturday, June 15, 2024 10:00 am – 12:00 pm

Cowlitz 2 Fire & Rescue

701 Vine St, Kelso WA